Events & Education — Texas Spa & Wellness Association
Events & Education
Grow With Your Community
Virtual sessions, live gatherings, and the annual Texas Wellness Summit — all designed to elevate your practice and connect you with Texas wellness leaders.
2027 Calendar
Upcoming Events
Join Us in the Tea Room — Virtual Monthly Sessions
Every month TxSA hosts two virtual formats: the Texas Tea Room (deep-dive peer learning) and Tea Time (focused topic sessions). Both run on the third Monday of the month at 10:00 AM CT and are open to all TxSA members.
Conversations with a GM: Kim Rossi Reveals What GMs Really Expect from Their Spa Directors
This week on Conversations with a GM, we're talking with someone who truly gets it — Kim Rossi, General Manager of Miraval Austin and a former Spa Director herself. She's sat in both chairs. She's lived the challenges. And she knows exactly what GMs wish their spa directors understood — and what spa directors wish their GMs saw more clearly. Join us for a candid, insightful conversation that bridges the gap between leadership and the spa floor. If you work in wellness hospitality, you won't want to miss this.
RSVP NowBuild Your Spa Business Plan for Growth — Designing Your Best Year: From Goals to a Life You Actually Want
Two conversations. One powerful session. We open with the business: building a real spa business plan for 2027. Not a document that lives in a drawer — a working plan that connects your revenue goals to your daily decisions. We will walk through how to set growth targets that are grounded in your actual numbers, how to identify the two or three moves that will have the biggest impact this year, and how to build a 90-day action plan you will actually follow. Then we go deeper. Because a business plan without a life plan is just a to-do list. In the second half of this session, we explore what you actually want your year to look like — not just professionally, but personally. What does success feel like in December? What do you want more of? What are you finally ready to let go of? Topics covered: • Building a spa business plan that drives real decisions • Setting revenue and growth targets grounded in your P&L • Identifying your highest-leverage moves for Q1 • Designing a 90-day action plan you will stick to • Connecting your business goals to your personal vision • What a great year actually looks like — for you
Know Your Numbers: Understanding Your P&L — Managing Stress Before It Manages You
Two conversations. One powerful session. First, we demystify the P&L. For many spa directors and owners, the profit and loss statement is either ignored or overwhelming — and neither serves you. This session breaks it down in plain language: what each line means, what your numbers are actually telling you, and how to use your P&L as a decision-making tool rather than a report card. You will leave knowing exactly where your money is going and what levers you can pull. Then we talk about what the numbers do to you. Running a spa business is stressful — and February is often when the weight of Q1 pressure starts to show. In the second half, we get honest about stress: where it comes from in this industry, how it shows up in your body and your leadership, and the practical strategies that actually work for managing it before it starts managing you. Topics covered: • Reading your P&L with confidence — line by line • Understanding gross margin, labor cost, and net profit in a spa context • Using your numbers to make faster, better decisions • The most common P&L mistakes spa directors make • Recognizing the early signs of burnout and chronic stress • Practical stress management strategies for high-responsibility leaders
Spring Live Gathering — Dallas
The Texas Tea Room comes to life in person. Our Spring Live Gathering brings North Texas spa and wellness professionals together for a full day of connection, conversation, and community. This is the in-person companion to the March virtual session — and it goes deeper. You will spend the day with peers who understand exactly what you are navigating, in a setting designed for real conversation rather than passive learning. The day runs from 9:00 AM to 5:00 PM and includes structured programming, open discussion, and plenty of time to build the relationships that make this industry worth staying in. Location details are announced closer to the event date. What to expect: • A full day with fellow Texas spa and wellness professionals • Structured programming paired with open peer discussion • Networking built into the day — not an afterthought • A welcoming, intimate setting where real conversations happen • Lunch provided for all attendees
Guest Experience That Drives Retention & Revenue — Creating Boundaries in a 24/7 World
Two conversations. One powerful session. First, we get into the guest experience — not as a soft concept, but as a revenue driver. Retention is the most undervalued metric in the spa industry. Keeping a guest costs a fraction of acquiring a new one, and the difference between a one-time visitor and a loyal regular almost always comes down to how they felt. This session covers the specific touchpoints that drive repeat bookings, the moments that make or break the guest relationship, and how to build a team culture where exceptional service is the standard, not the exception. Then we talk about you. Because delivering exceptional guest experiences in a 24/7 world — where clients text after hours, staff need answers on weekends, and ownership expects you to always be on — is not sustainable without boundaries. In the second half, we have an honest conversation about what boundaries actually look like for spa leaders, how to set them without guilt, and how to protect your energy without sacrificing your reputation. Topics covered: • The guest experience touchpoints that drive retention and revenue • Turning first-time visitors into loyal regulars • Building a team culture where great service is consistent • Measuring and improving your guest retention rate • What healthy boundaries look like for spa directors and owners • How to set limits with clients, staff, and ownership — and hold them
The Economics of Staffing: Productivity, Compensation & Retention — Building a Team Without Burning Yourself Out
Two conversations. One powerful session. First, we tackle one of the most complex and costly challenges in the spa industry: staffing. Labor is your largest expense and your greatest asset — and most spa businesses are not managing it strategically. This session covers the economics of building a productive team: how to structure compensation, how to measure provider productivity, how to think about commission versus hourly models, and how to retain your best people in a competitive market without destroying your margins. Then we talk about what it costs you personally. Building and managing a team is exhausting — especially when you are the one holding everything together. In the second half, we explore the patterns that lead to leader burnout in the spa industry, how to delegate without losing control, and how to build a team that can function without you being the answer to every question. Topics covered: • Structuring compensation models that reward productivity and loyalty • Understanding your labor cost percentage and what it should be • Measuring provider productivity without micromanaging • Retention strategies that do not require you to overpay • The delegation skills that prevent leader burnout • Building a team that runs well even when you step back
Turning Your Team Into a Revenue-Growth Engine — The Art of Difficult Conversations
Two conversations. One powerful session. First, we look at your team as a growth asset. Most spa directors manage their team to maintain — to keep the schedule full and the clients happy. But the best spa businesses treat their team as a revenue-growth engine: trained, motivated, and aligned with the business goals. This session covers how to shift your team from order-takers to active contributors to growth, including how to build a culture of upselling that feels natural, how to set team revenue goals, and how to coach providers to think like business partners. Then we get into the conversations nobody wants to have. Difficult conversations are part of leadership — with underperforming staff, with clients who cross lines, with ownership when you disagree. Most leaders avoid them too long, and the cost is high. In the second half, we cover the framework for having hard conversations with clarity and care: how to prepare, how to stay grounded, and how to reach a resolution that moves things forward. Topics covered: • Shifting your team culture from maintenance to growth • Building a natural, non-pushy upsell culture • Setting and tracking team revenue goals • Coaching providers to think like business partners • A framework for preparing and delivering difficult conversations • How to address performance issues, boundary violations, and disagreements with ownership
Summer Live Gathering — Houston
The Texas Tea Room comes to life in person. Our Summer Live Gathering brings Houston-area spa and wellness professionals together for a full day of connection, conversation, and community. This is the in-person companion to the July virtual session — and it goes deeper. You will spend the day with peers who understand exactly what you are navigating, in a setting designed for real conversation rather than passive learning. The day runs from 9:00 AM to 5:00 PM and includes structured programming, open discussion, and plenty of time to build the relationships that make this industry worth staying in. Location details are announced closer to the event date. What to expect: • A full day with fellow Texas spa and wellness professionals • Structured programming paired with open peer discussion • Networking built into the day — not an afterthought • A welcoming, intimate setting where real conversations happen • Lunch provided for all attendees
How to Pitch Investment in Growth to Ownership — Confidence, Influence & Executive Presence
Two conversations. One powerful session. First, we tackle one of the most important — and most avoided — skills in spa leadership: making the case for investment. Whether you need new equipment, a team member, a marketing budget, or a facility upgrade, getting ownership to say yes requires more than a good idea. It requires a compelling business case. This session walks through how to build and present a growth pitch that speaks the language of ownership: ROI, payback period, risk mitigation, and competitive positioning. Then we talk about the presence that makes people listen. Confidence and executive presence are not personality traits — they are skills, and they can be developed. In the second half, we explore what executive presence looks like for spa and wellness leaders, how to build influence with ownership, peers, and your team, and how to show up in high-stakes conversations with the authority your role deserves. Topics covered: • Building a business case for growth investment • Speaking the language of ownership: ROI, payback, and risk • How to present a pitch that gets a yes • Common mistakes leaders make when asking for resources • What executive presence looks and sounds like • Building influence and credibility with ownership and peers
Retail, Memberships & Loyalty: Building Recurring Revenue — Rediscovering Purpose & Passion in Your Work
Two conversations. One powerful session. First, we build the recurring revenue foundation. One-time transactions are the most expensive way to run a spa business. This session is dedicated to the three revenue models that create predictable, compounding income: retail programs that guests actually buy, membership structures that drive loyalty and cash flow, and loyalty systems that keep your best clients coming back. We will look at real examples from Texas spa businesses and walk through how to design or strengthen each of these in your own operation. Then we go somewhere more personal. September is often when the year starts to feel heavy — the Summit is behind you, Q4 is coming, and the daily grind can make it hard to remember why you got into this work. In the second half, we create space to reconnect with purpose and passion: what drew you to the wellness industry, what still lights you up, and how to bring more of that into your daily work even when the business demands are high. Topics covered: • Building a retail program guests actually buy and return for • Designing a spa membership model that drives loyalty and cash flow • Loyalty program structures that work for Texas spa businesses • Pricing and communicating recurring revenue offerings • Reconnecting with your why in the wellness industry • Finding purpose and passion in the daily work of spa leadership
Marketing That Converts: Filling the Spa Without Discounting It — Resilience During High-Pressure Seasons
Two conversations. One powerful session. First, we fix your marketing. Too many spa businesses default to discounting when they need to fill the schedule — and discounting trains your clients to wait for a deal. This session covers the marketing strategies that drive bookings without eroding your pricing: how to build a content presence that attracts the right clients, how to use email and social media to stay top of mind, how to leverage your existing client base for referrals, and how to create urgency without a discount. Then we talk about what Q4 does to you. October through December is the highest-revenue and highest-stress period of the year for most spa businesses. In the second half, we get practical about resilience: how to protect your energy during the busy season, how to lead your team when everyone is stretched, and how to finish the year strong without running on empty. Topics covered: • Marketing strategies that fill the schedule without discounting • Building a content presence that attracts your ideal client • Email and social media tactics that drive bookings • Referral programs and client reactivation campaigns • Managing your energy and resilience during Q4 • Leading a team through the high-pressure holiday season
Fall Live Gathering — Austin
The Texas Tea Room comes to life in person. Our Fall Live Gathering brings Central Texas spa and wellness professionals together for a full day of connection, conversation, and community. This is the in-person companion to the November virtual session — and it goes deeper. You will spend the day with peers who understand exactly what you are navigating, in a setting designed for real conversation rather than passive learning. The day runs from 9:00 AM to 5:00 PM and includes structured programming, open discussion, and plenty of time to build the relationships that make this industry worth staying in. Location details are announced closer to the event date. What to expect: • A full day with fellow Texas spa and wellness professionals • Structured programming paired with open peer discussion • Networking built into the day — not an afterthought • A welcoming, intimate setting where real conversations happen • Lunch provided for all attendees
Year-End Business Review: What Worked, What Didn't & What's Next — Reflect, Celebrate & Reset
Two conversations. One meaningful close to the year. First, we do the work. A real year-end business review is one of the most valuable things a spa director or owner can do — and most people skip it. This session walks through a structured review of your 2027 performance: what your numbers are telling you, which strategies delivered and which fell flat, what you would do differently, and how to carry the right lessons into 2028. You will leave with a clear-eyed view of your year and a foundation for your 2028 planning. Then we do something we do not do enough of: we celebrate. The Texas Tea Room community has shown up for each other all year — through the challenges, the wins, the hard conversations, and the growth. In the second half, we reflect on what this year meant, acknowledge the progress that often goes unnoticed, and create space to reset with intention. This is not just a business session. It is a reminder of why this community exists and what it means to be part of it. Topics covered: • Conducting a structured year-end business review • Reading your 2027 numbers with honesty and perspective • Identifying what worked, what did not, and why • Carrying the right lessons into your 2028 planning • Reflecting on personal and professional growth this year • Celebrating the community and resetting with intention for 2028
Professional Development
Continuing Education
Every TxSA event is designed to deliver practical, education that moves your business and career forward.
Business & Operations
Retail strategy, financial planning, team management, and spa business performance.
Leadership & Culture
Building high-performing teams, navigating change, and developing your leadership identity.
Compliance & Licensing
TDLR updates, Chapter 55 rule reviews, and Texas cosmetology and esthetics regulations.
Wellness & Innovation
Emerging modalities, client experience design, and the future of the wellness industry.
Marketing & Growth
Digital marketing, social media strategy, and client retention for spa professionals.
Community & Connection
Peer roundtables, member spotlights, and collaborative problem-solving with Texas colleagues.
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